Never give up

Winston Churchill failed sixth grade. He was subsequently defeated in every election for public office until he became Prime Minister at the age of 62. He later wrote, "Never give in, never give in, never, never, never, never - in nothing, great or small, large or petty - never give in except to convictions of honor and good sense. Never, Never, Never, Never give up."

http://www.youtube.com/watch?v=bx796zSg5gs&feature=player_embedded

100% responsibility

Someone has said, “We don’t see things as they are, we see things as we are.” If you are going to be successful at this business you need to take 100% responsibility.

Those that don’t take 100% responsibility tend to blame, shame, and justify. If you are going to be a winner you need 3 things:
1) Goals
2) Actions
3) Rewards

It’s all about self management, self motivation, and self coaching. After our soft launch we will be diving into some programs to teach how this is done!

60-Second Habit

Every morning after you wake up, write down one thing you accomplished the day before that moves you closer to your personal or professional goals.

Of all the daily rituals, this is one of the most effective in building accomplishment into your subconscious and keeping you on track.

What is success?

In America, we hear a lot about Henry Ford. We learn that he was a visionary man who changed the world. A hemisphere away in Japan, another man is heralded as the father of the automobile industry for that country. Known as “The Henry Ford of Japan,” Soichiro Honda is an icon in the Land of the Rising Sun.

Soichiro spent his formative years in a working class family, laboring alongside his father in his bicycle repair business. At the age of 15, with no formal education, Soichiro left home for Tokyo to seek his fortune. For several years, he went from job to job, without any success to speak of. At the age of 22, Soichiro started his own auto repair business.

From these humble beginnings, a prodigious career was born. Over the course of the next 20 years, through a long and turbulent string of trial and error, Soichiro began manufacturing piston rings for small engines, and eventually complete engines for motorcycles. By 1948, he had formed Honda Motor Company. This company grew into a multibillion dollar international giant, manufacturing the best-selling motorcycles in the world, acquiring larger market share than Triumph and Harley Davidson in their respective home markets. And later, Honda would become the largest manufacturer of internal combustion engines in the world. I imagine that many of you reading this have a Honda automobile, motorcycle, or lawn mower in your garage. I myself own a Honda lawn mower and have owned a Honda Accord.

Arguably the most famous quote from the legendary Soichiro Honda is: “Success is 99% failure.”

Perhaps you just did a double take. Perhaps that quote seems illogical. Ponder this quote by Thomas Watson, Sr., founder of IBM. Said this business baron, “If you want to increase your success rate, double your failure rate.” Successful people learn from the crucible of experience that their failures were essential on their journeys to success. Failures were their practice shots, without which they would never have scored. If you research business quotes on failure, you will see a litany of business icons saying basically the same thing: that they succeed because they fail. It is thus because through these failures, they gain wisdom, perspective, and an enhanced ability to succeed in future attempts.

Imagine if Bach or Michael Jordan had never practiced? What if Bach had never scratched out a line of music and replaced it with a better one, or if Michael never warmed up and prepared himself to take a game winning shot? Speaking for myself, my life would be less rich with no Brandenburg Concertos and no Air Jordan basketball shoes!

As Wayne Gretzky famously proffered, “you miss 100% of the shots you never take”. If a baseball player bats .300, he makes millions of dollars per year. Stated another way, if a baseball player fails to get a hit 70% of the time they come to the plate, he makes millions of dollars a year. Great hitters know and accept this, and further, every time they fail to get a hit, they learn something about why they did not get a hit at that at bat, and they become the wiser for it in their next plate appearances.

Building any enduring, successful business requires failure, and a lot of it. Soichiro Honda knew it, and I know it. It is no different in Network Marketing. We must all learn to appreciate this axiomatic truth. This does not mean that we plan to fail, nor does it mean that we rejoice in every slip up we make. It merely means that we do not lose our drive, energy, or perspective when failure happens! We smile and lick our chops because we know that with our newfound wisdom, success is surely lurking.

Electrically Yours,
Clint McKinlay
President & CMO

The Butterfly

An industry friend of mine recently wrote: “Greatness is forged through adversity. It has always been that way.” This comment spawned some conversation regarding the nature of mankind to seek the path of least resistance and thereby circumvent the very obstacles that may strengthen them and allow them to become their best selves. Nonetheless, it is true that we learn the most and become the strongest when we allow ourselves to go THROUGH the challenges that life sends our way. In light of this conversation, I am reminded of the following story:

“A man found a cocoon of a butterfly. One day a small opening appeared. He sat and watched the butterfly for several hours as it struggled to squeeze its body through the tiny hole. Then it stopped, as if it couldn't go further.”

“So the man decided to help the butterfly. He took a pair of scissors and snipped off the remaining bits of cocoon. The butterfly emerged easily but it had a swollen body and shriveled wings.”

“The man continued to watch it, expecting that any minute the wings would enlarge and expand enough to support the body. Neither happened! In fact the butterfly spent the rest of its life crawling around. It was never able to fly.”

“What the man in his kindness and haste did not understand: The restricting cocoon and the struggle required by the butterfly to get through the opening was a way of forcing the fluid from the body into the wings so that it would be ready for flight once that was achieved.”

“Sometimes struggles are exactly what we need in our lives. Going through life with no obstacles would cripple us. We will not be as strong as we could have been and we would never fly.”

As we look to build our businesses we will most certainly be faced with adversity. You will undoubtedly run into people who tell you “No” and others that will try to undo your dreams. You will have some good days but also many bad. You will find yourself at times wanting to quit. It is at those very times that you should remember the butterfly and recommit yourself to go THROUGH the obstacles that may stand in your way. In going through them you will find your best self on the other side.

Curtis Call
Chief Executive Officer

Change how you think

Zig Ziglar said, “You can get everything in life you want if you just help enough other people get what they want.”

Remember, our job is to offer; their job is to accept or decline.

Develop an Abundant Mindset

Ask yourself, “What will have the biggest impact on my business over the next year?” The true answer is your mindset. The one characteristic that all top Network marketers share is that they have the abundant mindset. They spend time on it daily.

When you start to shift your mindset into abundance everything will impactful. The bigger your mindset the bigger the impact you can have.

Make a conscious choice to change how you think and most importantly feel about your business! Write down what you’d really like to experience in your business. Write down what the qualities are that you’d like to experience in your life.

In a Harvard Business School study on goals, only 3% of the US population have written goals. The 3% who have goals and have written them down have earned 10x more than the other 97%.

Make sure you associate with like-minded, positive people. Which people most support your work and/or your passions? Are there ways in which you could get more support from them? Write those down.

You can have whatever mindset you want, so why not choose a profitable and abundant one?

Be an information provider

Successful network marketers are not really salesmen but information providers.

Many people think it will take a lot of time and they will have to learn how to sell something which they are uncomfortable with. The truth of the matter is, a person can start a home business with 7 to 10 hours per week and should never try to sell anything. If the work is productive and approached with the right attitude and mind-set it can be done with minimal time invested. There are free advertising methods that require more of a time investment and there are paid methods that don’t require much time at all.

If a person is trying to sell their business opportunity they will resort to chasing and convincing. A network marketer simply needs to learn how to locate potential prospects and supply them with the information necessary for them to convince themselves it is a good opportunity. If the timing is right and the sponsor is the right leader for the prospect to partner up with, the prospect will sign up.

In the end people join with the person who is a leader so to be successful in this industry you simply have to train yourself to be a leader. If you get the right training you can cut years off the learning curve.

Do yourself a favor and treat your business the same way all serious business owners treat their business. Get training and study everything you can to learn the best methods of the trade.

The 91st Minute

By now, most sports fans around the world know the name Landon Donovan. A few days ago, perhaps not.

Yesterday morning, I awoke with a sense of nervousness. The U.S. World Cup soccer team was about to begin a do or die match against Algeria. Win, and the Americans would advance to the Round of 16. Lose and go home. The stakes were high.

In the first half, an American go ahead goal was disallowed due to an offside call that no one with a pair of functioning eyes could possibly agree with. This on the heels of another suspiciously disallowed game winning goal in the previous US match against Slovenia, the reasons for which have still not been explained. Soon news broke that England was up 1-0 over Slovenia, which further cemented the necessity for a US win against Algeria.

As the match wore on, the US team had chance after chance after chance to score. One scoring chance that I recall involved a wide open net. The Americans were dominating the flow of the game, but kept missing after coming so close so many times on a potential go ahead goal. And of course, the disallowed goal from the phantom offside call grew in importance. After 90 minutes, the score was USA 0 Algeria 0.

As some of you may know, soccer is played in two 45 minute halves. After the 90th minute, when the actual game time has elapsed, the referee will typically add a few minutes of “stoppage time” in allowance for substitutions, time wasting, injuries, etc. Stoppage time became do or die time.

With the hopes of a nation a hemisphere away pinned squarely on its back, the US team again came with relentless effort to begin stoppage time. At this point, I admit, my faith was faltering. But fortunately for me, faith still burned in the hearts of the 11 Americans on the field. In the 91st minute of the game, American midfielder Landon Donovan set up a scoring opportunity after streaking down the field. When the shot was deflected, he was perfectly positioned for the rebound. In arguably the most dramatic moment in the history of American soccer, Donovan kicked the ball into the back of the net. Reactions all across America can be summarized by this YouTube video I saw today which shows the reaction to Donovan’s goal in a bar in Lincoln, Nebraska. (goal at the 55 second point):

http://www.youtube.com/watch?v=IfS9kbyfiMM&feature=related

When most of the world had lost hope in the American team, they kept it. Through adversity, trial and error, and gut wrenching near misses, they kept their belief. And in the 91st minute, they made history. Regardless of what happens to this American team now, they have made a nation proud and etched their place into World Cup lore.

Do you ever feel like you are in the “91st minute”? Remember to keep the faith. Let the Landon Donovan in you shine through.

Success,

Clint McKinlay
President & CMO

Seven Point Creed

Earlier this month, John Wooden, arguably the most successful basketball coach in NCAA history, passed away. As Coach Wooden was laid to rest I reflected on some of his greatest accomplishments, including an unprecedented and never duplicated 10 NCAA titles in a 12 year period. More importantly, I reflected on his role as a teacher, motivator, and master of success principles. More important than those 10 championships were the hundreds of players and hundreds of thousands of fans whose lives were changed through his words.

I am one of those. When I was a young man my father gave me a copy of Wooden’s book entitled “They Call Me Coach.” This book introduced me, for the first time, to Wooden’s Pyramid of Success and his Seven Point Creed. Each of these philosophies has had a positive impact on my life. As you can see below, the Seven Point Creed doesn’t even mention the sport of basketball and can be applied to any part of our lives, including our network marketing business:

• Be true to yourself
• Make each day your masterpiece
• Help others
• Drink deeply from good books
• Make friendship a fine art
• Build a shelter against a rainy day
• Pray for guidance and give thanks for your blessings every day

A few years after reading the book my father gave me, I had the privilege of meeting Coach Wooden when he was in attendance at a local college basketball game. There I was, face to face with the man whose words had become a big part of my own personal philosophies, an encounter that, to this day, ranks as one the top moments in my life. It was more than an opportunity to meet someone famous. Instead, it was the rare opportunity to connect with a mentor and the source of great philosophical advice – advice that would have made no difference in my life had I chosen to ignore it or not effectively incorporate it into my actions.

I encourage each of you to make of yourselves the best person that you can by striving every day to do your best and to live by a creed of your own. If you don’t have one, borrow the things Coach Wooden shared with the rest of the world. I did, and it has never guided me wrong.

Curtis Call
Chief Executive Officer

The word no

Many people in our industry wonder how best to deal with rejection. Many times they feel frustrated when they don’t see the fruits of their labors. Let’s take a closer look at the word no.

You call a friend and ask him to go out for lunch with you and he says, “No.” Has she rejected YOU or has she rejected your OFFER? What has changed in your life? Did you have someone to go out to eat with before you called him? No. Do you have someone to go out to eat with after you called her? No. Absolutely nothing in your life has changed.

What is your reaction to your friend saying no going to be? Are you going to cry? Are you going to not eat? Are you never going to talk to him again? Of course not! You know your friend didn’t reject you – he rejected the offer to go out for lunch.

This example is so obvious to everyone, and most people even chuckle when they hear it. Everyone knows it’s true – nothing has changed in their life and their friend was rejecting the offer.

But it seems to be difficult for many of us to pick up the phone and make business calls and hear no, no, no, no, no, no, and no. We start personalizing it. We start feeling rejected. We start feeling like failures. It’s sometimes hard to remember they haven’t rejected us – they are rejecting what we are offering them.

The issue is – how can we change it? How can we change our thinking around hearing no when we are doing business calls? Might I suggest that instead of fearing the no you welcome it? You do that by purposely looking for no - collecting them if you will. Yes, that’s right – collect no’s. When you need to get on the phone, what would happen to your business if you collected no’s? Could you collect 2, 3, 5. or even 10 no’s? In other words, you’re going to make calls until you hear your magic number of no’s. So if you decide to collect 5 no’s you’re going to be calling people to talk to you about your business, or try a new product and you’re going to stop when 5 people have said no to you. What will happen is, along the way you are also going to be hearing yes.

What would happen in your business if you did this for a week, two weeks, or even for a month? You would have all the recruits and sales you want.

212 degrees

At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And steam can power a locomotive. Wow! Just one little degree of heat makes all the difference between a powerful locomotive moving or standing still.

Vince Lombardi, Hall of Fame Football Coach, who coached the Green Bay Packers said, “Inches make a champion.”

The point here is little things do matter. It’s the little things that make the difference between the winner and the one who comes in second. What are some little things you could do in your business that would make a difference? Could you make one more phone call? Could you send out one thank-you note a day to someone and invite him to join you in your Elur business? Could you talk to one person a day about joining your team? Could you read an inspirational book for 15 minutes a day? Could you participate in one event a day? Could you listen to one motivational recording a day?

What is one little thing you could do to increase your business? Plan your day and then do 1% more.

Finding your Grant

Only ten days before Abraham Lincoln took the oath of office in 1961, the Confederate States of America seceded from the Union, taking all Federal agencies, forts, and arsenals within their territory. On top of this challenge, Lincoln had been elected in spite of receiving only a minority of the popular vote and many of his own advisors despised him. He had no military training and had limited managerial and political experience. Against all of these odds, Lincoln became one of the best known and most successful presidents in US history.

How did he do it? Lincoln became great by surrounding himself with those who had the expertise he lacked and leading them. This wasn’t always an easy process. He struggled a great deal and sorted through many candidates to find the ideal General to lead the Union Army. Ultimately, he found Ulysses S. Grant, who not only led the Union to victory but eventually became president as well.

From this short recollection of American history, we can take a couple of valuable lessons that apply to our world of network marketing. First, leaders know that they must sift through many in order to find the few who will actually build the business. This means that leaders are always looking for the next person to enroll. They don’t pre-judge or pre-qualify. Leaders understand that not everyone they enroll will engage in the business. Some will buy some product, some will try to work a little, and some won’t do anything, but the numbers are on your side! The more you enroll the more likely you are to find your “Grants” - those leaders that will help you build your team.

Second, this situation teaches us to not only look for numbers but to look for quality. Now, I have heard it said that in numbers you will eventually find quality, and this is true, but how will we find quality if we don’t know what we are looking for. I am confident that Lincoln knew all along what type of general he was trying to find.

So, what does the prototypical network marketing leader look like? Unfortunately, there is not a specific mold. They don’t have a specific educational degree. They don’t go through a specific training or have some necessary amount of money in their bank account. They don’t dress a certain a way or drive a certain car. They come from every possible background you can think of. However, there are some common traits among network marketing leaders and some specific things that they know and live by.

1. Leaders know that they can only truly lead by EXAMPLE. You must be a doer of your word.
2. Leaders therefore must be ACTIVE BUILDERS and always be inviting new people to join their organizations.
3. Leaders know they must engage in the business EVERY DAY.
4. Leaders know that their organizations grow best when others DUPLICATE their efforts.
5. Leadership comes from the HEART. You must love and be passionate about what you do.
6. Leaders SHARE their knowledge with others via training, webinars, conference calls, etc.
7. Leaders ATTEND ALL EVENTS, which includes corporate calls, webinars and other training events.

I have had the privilege of working with some of the best and brightest leaders in the network marketing industry and know that all of those who achieved great success embodied the traits above. Not only should we all strive to follow their example, we should also be looking for those around us who already exhibit these same traits.

I will make you a promise. If you will work to build your organization every day with patience and persistence, you will be successful in network marketing. But! You can’t expect it to happen overnight. It will take time. Those who can continually do the things listed above over a long period of time have the greatest opportunity to achieve financial independence with Elur. And remember, as Abraham Lincoln said, “keep searching until you find your Grant.”

Curtis Call
Chief Executive Officer

Guaranteed income

Guaranteed income. It is the promise that you are going to get a specified income. And it’s the Holy Grail that many seek.

Let’s see how Elur’s Linear Matrix plan ensures guaranteed income.

At level 1 of Elur’s Linear Matrix compensation plan, you are guaranteed to earn 5% on the next 5 orders.
At level 2 you are guaranteed to earn 3% on the next 25 orders.
At level 3 you are guaranteed to earn 3% on the next 125 orders.
At level 4 you are guaranteed to earn 3% on the next 625 orders.
At level 5 you are guaranteed to earn 3% on the next 3,125 orders.
At level 6 you are guaranteed to earn 6% on the next 15,625 orders.
At level 7 you are guaranteed to earn 7% on the next 78,125 orders.

The income is just waiting there for you to earn it. You don’t have to qualify for this income through group volume requirements, through leg or organizational requirements. You qualify for this income by two simple activities: enrolling and duplicating.

So, as you can see, not only does Elur’s Linear Matrix compensation plan guarantee income, it serves as a protection to you. Your investment of time and efforts is protected because of this guarantee that you will be compensated by doing a couple of simple things: enroll and duplicate.

What this industry was waiting for

Have you ever worked for a company where you practically need a PhD to understand the compensation plan? Some compensation plans out there have more fine print than the actual plan itself.

Have you ever worked with a plan that requires all kind of onerous requirements for rank advancement? Group volume, leg requirements, etc.

Well, with Elur, those days are past. With Elur’s industry-first Linear Matrix compensation plan there are only two requirement categories for rank advancement: the number of personally enrolled and the rank of your personally enrolled.
Forget the gamesmanship of trying the balance one leg over another, trying to decide where to place a new recruit, how to increase group volume in order to qualify for commissions, etc.

Finally, at Elur, you are going to be compensated for the fundamental business-building behaviors of this industry: enrolling and duplicating. Enroll others and help them succeed. That is the basis of Elur’s breakthrough compensation plan.
Aren’t those the two behaviors that this industry is all about anyways? Forget the headaches of trying to achieve all the organizational and structural requirements of your group. Just share the products and the business opportunity and then help them do likewise. By doing those two simple activities you will advance in rank and achieve success through Elur’s Linear Matrix compensation plan.

Elur’s compensation plan is welcome and fresh change to the plans of the past. It’s what this industry was waiting for.

A mind is a terrible thing to waste

A few years ago there used to be frequent commercials on television that stated, “A mind is a terrible thing to waste.” And while you might not think that you are wasting your mind, you might ask yourself whether you are using your mind’s full capacity? If not, you are wasting a portion of your precious intellectual resources. How much more clarity of thought could you tap into? How much stronger could your memory be? How much deeper could your imagination be? How much more accurate could your reasoning be?

Only you have the answers to these questions since your mind is a private sphere to which no one but you has access.

The efficiency with which we use our minds determines how well we deal with the world around us, how well we formulate our goals and plans, how clear our ideas are, how well we organize and use information, engage in problem solving and make decisions.

Enter Elur’s product: Mind.

Elur Mind product is designed to enhance these higher cognitive functions. With Elur’s Mind product you may improve and increase your ability to store, retain, and recall information.

What could you do with an increased ability to invent, to imagine, to see the realization of your goals in your mind’s eye? Would that help you to solve more of your problems?

A sound mind can help you handle stress, maintain satisfying relationships, lead an independent life, increase your sense of well-being, and bounce back from difficult situations.

Some of the possible benefits of Elur’s Mind product may include:
Increase your mind power, mental energy, and power of thought. Stay more focused, feel less tired, and increase your feeling of well-being. Support your body’s natural stress suppressors and promote concentration and clarity. Increase your positive mood, learning and memory.

All systems go!

The countdown is on! We are officially one month away from the official Elur US soft launch! This could very well be the event that marks your financial independence and ensures your future. From here until July 15th it is a race to secure your spot and enroll as many people as possible so that you will be favorably placed in the Elur enrollment tree. If you do this you will ensure that when your first check arrives it will be as big as possible.

From here on out it is a race against time. On July 15th the Elur rocket is going to start its engine and begin its blast off. Will you be on board, ready to enjoy the ride?

Between now and July 15th we will be working feverishly in the corporate office to ensure that all procedures and systems are in place at take off. We encourage you to carefully plan for our blast off by dedicating yourself fully to the only two behaviors that the Elur compensation plan requires: enrolling and duplicating.
There is nothing that we will enjoy more at take off than to bring you and your people to the Elur rocket launch site and load it with your financial payload and propellants. By preparing now and working hard until July 15th you will ensure that your financial fuel tank is full, you have the largest financial payload possible for your first check, and your business can reach its highest orbital destination.
We will continue to give prelaunch briefings each week during our Breakthrough Bulletin conference calls.

For now, it’s all systems go!

Remember that in life there are three types of people: those who make things happen, those who watch things happen and those who wonder what happened. At the Elur lift off, many will watch us take off, others will wonder where the prelaunch went and rue their missed opportunities. What will you do during the remaining prelaunch time to maximize your own lift off?

Elur's President & CMO

Alongside Curtis Call, Elur’s CEO (see below), serves the President & CMO of Elur, Clint McKinlay. Clint has dedicated his career to network marketing. He has been a successful distributor as well as a corporate consultant to the industry. Having been a founding executive of several previous companies, Clint was part of the team that broke industry records and achieved the most successful launch in the history of network marketing. By joining Elur you have the assurance that you are in the hands of executives that know how to guide a company to success.

The Four Adjectives of Elur

Empowering
At Elur we believe the distributors comprise the most important component of our business. Without the distributors’ efforts to share our breakthrough nutritional products, Elur is left without the means to grow in revenue and profit. We believe that Elur should be a vehicle for personal development for each and every distributor. We will create a training platform where each distributor can grow as an individual.

Therefore, we are committed to empowering our distributors by giving them all of the tools they need to succeed in their respective businesses. We will also provide each of you with opportunities to learn and grow as an individual. We are confident that you will be pleased with the training programs and platforms that we will be rolling out in the future. We want to enable you to achieve personal greatness on multiple different levels – with your business and with your personal growth. This growth will provide you with greater personal and professional power and ability. This growth will make you a better business person and a better person in general. Elur will be an enabling company. As you gain more power and ability you will gain more control of your destiny. That’s what Elur is all about – controlling and creating your destiny.

We want Elur to help increase your spiritual, social, and economic strength and increase your own self-sufficiency by helping develop your own capacities and skills. We want you to achieve the pride of accomplishment at Elur.
Our aim is to enable you to fully access your personal power, authority and influence, and to employ that strength when engaging with other people. We hope that our forthcoming training platform will assist you in making decisions about your personal circumstances, exercising assertiveness, increasing the ability to make change, accessing skills for improving yourself, initiating your own never-ending personal growth process, increasing your own self-belief and resilience, helping you achieve self realization, and increasing your capability to influence events.

Electric
Have you ever been to an event where the feeling was simply electric? An event where you could almost feel the electric current flowing in the room, where there was a sense of anticipation, awe, enthusiasm, excitement, where the feeling was simply electric?

Elur will be the means of transmitting this electricity to all of our distributors. Our events, our culture, and everything we do will be electrifying, thrilling, exciting, spirited, rousing, dynamic, and stirring. That is a high standard but that is what we aspire to.

We want our distributors to experience Elur not just as exciting but charged with emotion and even life-changing. We believe that the things we are putting in place can accomplish that.

An electric current works when several atoms in a row transfer an electron until that electron reaches its destination to deliver its charge. Nerve cells also pass signals to the muscles by means of an electric signal.

At Elur, we will pass that emotional, and even spiritual, force on to our distributors to enable them for greatness. Elur will transfer this magnetic energy and influence to our distributors in order to increase their capacity, influence, and potential to perform more and more difficult tasks. This energy and influence will help you to attract others who are interested in growing in power, influence and energy as well. As you increase your own personal magnetism of positive energy, people around you will be able to feel it.

Bankable
At Elur, we know that any business opportunity needs to be bankable. We are committed to providing an opportunity that is powerful and stable enough to ensure profitability. Elur’s revolutionary Linear Matrix compensation plan has guaranteed income at each level. That’s bankable.

The exciting thing about Elur’s compensation plan is that there is income just waiting to be earned. Because it has been designed to guarantee your income at each level, you only need to focus on enrolling and helping your enrollees succeed. By doing that you confirm the plan’s bankability. Distributors can forget about volume & leg balancing requirements. You only have to concern yourself with the standard business building behaviors, which are enrolling and duplicating. That is the ONLY thing you have to focus on.

Woody Allen said that half of success is simply showing up. Well, with Elur’s Linear Matrix compensation plan 100% of your success is simply enrolling and helping your enrollees succeed. Do that and the money will follow. Guaranteed.

Now, a solid compensation plan is only one part of Elur’s bankability. In fact, it is only 1 of 3 essential ingredients in any successful venture. The other two ingredients are a solid management team and efficacious products.

In Elur’s executive management team, you have individuals who hold the record for the most successful and lucrative company launch in the history of this industry. How much more credibility can you get?

Not only have the Elur executives founded previous network marketing companies and created industry records, but they have also been successful distributors themselves.

Elur’s products are backed by science whose efficacy is demonstrated by human clinical studies. As we move forward, we will share more and more of the studies that show just how good these products are and how they can transform your health and well-being.

Elur’s revolutionary compensation plan, its one-of-a-kind management team, and science-backed products should give you extreme confidence that you are with a solid, stable company that you can hitch your dreams to. Elur is a company that will provide a return on your investment of time and effort.

To understand just how unique Elur is, you need only to realize just how few executives in our industry have accomplished what Elur’s executives have. You need only realize just how few nutritional products in the market really deliver on their promises. You need only realize that Elur’s compensation plan is literally flipping this industry on its head.

All of these components have come together at Elur. That is why Elur is the most bankable opportunity in the industry. Our distributors are telling us how easy it is to share this opportunity because each one of these elements is present and that creates a compelling concept that interests their prospects.

If you had any one of these elements – an executive team with the kind of experience found at Elur, products with clinical studies that back them up, or a compensation plan so revolutionary that it guarantees income – you could have a compelling business. Combine all three of them within the same company and you have more than a compelling business, you have a bankable business. You have an opportunity that you can take to the bank.

That kind of bankability is attracting distributors, big and small, from around the industry and will ensure that they achieve the success that they have longed for.

Breakthrough
By now, it is almost axiomatic to state that Elur is a breakthrough. Hopefully the previous three sections have demonstrated how much of a breakthrough Elur really is.
Elur’s executive team, compensation plan, and nutritional products will enable you to remove any barrier to your success. The nutritional technology that has been developed at Elur is truly a breakthrough. To be able to encapsulate the ingredients in Elur’s products with liposomes, made of the very components of a cell membrane, to ensure their efficient uptake and absorption by the body is a breakthrough that wasn’t available just a year or two ago with nutritional supplements.

Elur’s executive team wouldn’t have been possible five years ago. But because of the experience gained through the industry’s most successful company launch, other companies founded, and successful distributorships, Elur’s executives are now poised to take this company where none have gone before.

In many cases, a breakthrough in science, industry, technology, etc. are so elegant that they make you wonder why no one thought of that before. It seems so logical, so sensible, and so right. Elur’s compensation plan is the same way. It is so right that it makes you wonder why no one else has designed something so simple, yet so powerful.

Each of Elur’s three elements – the compensation plan, the products, and the management team – are breakthroughs in their own right. And yet, at Elur, they are here all together in a synergistic combination and will ensure your own personal breakthroughs. Because Elur is a breakthrough at the corporate level, you as a distributor will be able to experience breakthroughs on a personal level. You will achieve and advance like you never thought was possible in this industry. Elur has removed all of the barriers to your progress. We could use words like revolution, transformation, etc. but we prefer to simply say that Elur – on so many levels – is a breakthrough in our industry. And at no other time or in no other company have all the essential elements been combined so perfectly. And Elur’s breakthrough will permit your own personal breakthroughs. We encourage you to maximize Elur’s breakthrough and ensure your own breakthroughs.

Breakthrough compensation

Have you ever been a part of a business that compensates you for every order that is placed after you join? It’s almost unbelievable that a company would reward you for orders that are placed by persons who join after you regardless of whether you enrolled them or not.

Many times in Network Marketing we use the analogy of recommending a restaurant or a movie to our friends. The point we usually make is that the restaurant or movie theater doesn’t reward us for our recommendations like a Network Marketing company does.

Elur takes this one step further (or one giant leap further). Not only does Elur compensate you for recommending its products, it compensates you with a percentage of the orders of all the customers that join after you.

That is unheard of! That is revolutionary. That, my friends, is a breakthrough.

Elur’s CEO

The management team of a company says a lot about the company. A company can be no more successful than the executives that lead it. Success leaves clues and a successful company invariably will be led by successful executives.
How does Elur stack up? Let’s start at the top.

Elur’s CEO is Curtis Call. Curtis has the experience that a CEO needs to lead a company to success – especially in this industry. Curtis has already help found three previous companies – one of which happened to be the most successful launch in the history of network marketing. That company generated more than $43 million in revenue in just its first 12 months.

What would you give to be a part of company that is led by someone who has made history in this industry?

Curtis not only has been a successful corporate executive in this industry, he has also been a successful distributor. Its important that the highest executive of a network marketing company has experience in the field as a distributor because many of the decisions made in the boardroom affect the distributors. It is important that the company’s CEO has a distributor’s heart and is looking out for the interests and welfare of the distributors. You can rest assured that Elur’s CEO is looking out for Elur’s distributors in every decision that is made.

Good heart health

How important is your heart health to you? Chances are that you know of someone who suffers from one of the following heart diseases:


• Heart Attack
• Blood Clots
• Chest Pain
• High Cholesterol
• Coronary Artery Disease
• High Blood Pressure
• Stress
• Stroke

Did you know that cardiovascular diseases are the most frequent cause of death worldwide?

Every 34 seconds a person in the United States dies from heart disease. More than 2,500 Americans die from heart disease each day. Every 20 seconds, a person in the United States has a heart attack. Since 1900, Cardio Vascular Disease has been the number 1 killer in the United States for every year. Men suffer heart attacks about 10 years earlier in life than women do.

Elur has a solution in its Cardio product. Cardio’s main ingredient is Citrus bergamia Risso, also known as Citrus Bergamot, which has been shown to reduce bad cholesterol, triglycerides, blood glucose level, while raising good cholesterol. Citrus Bergamot is a fruit the size of an orange, with a yellow color similar to a lemon, and a pleasant fragrance. It is commercially grown in Calabria (Italy).

Citrus Bergamot works by blocking a key enzyme in the production of cholesterol. Human clinical trials have shown Citrus Bergamot to lower bad cholesterol and raise good cholesterol significantly. There are no other products that can raise good cholesterol like Citrus Bergamot. The latest research shows that lowering bad cholesterol is not nearly as important as raising your good cholesterol.

Isn’t it time that you started taking care of your heart? In addition to avoiding tobacco, getting exercise, maintaining healthy weight, you should make Elur’s Cardio product a regular part of your daily diet to lower blood pressure and cholesterol and prevent the most common cause of disease worldwide.

The most bankable plan in the industry

Why is Elur’s Linear Matrix compensation plan so powerful? There are many reasons but one of them is that this plan guarantees your income at each level. Because you earn commissions on each order that is placed after you, you are guaranteed a percentage of all of those orders at each level.

When you qualify for level 1 you will earn on the next 5 orders.
When you qualify for level 2 you will earn on the next 30 orders.
When you qualify for level 3 you will earn on the next 155 orders.
When you qualify for level 4 you will earn on the next 780 orders.
At level 5 you earn on the next 3,905 orders.
At level 6 you earn on the next 19,530 orders.
At level 7 you earn on the next 97,655 orders.

You earn on these subsequent orders regardless of whether you enrolled them or not!

Think about that for a minute! When that starts to sink in you will not be able to sleep at night. This is the power of Elur’s breakthrough Linear Matrix compensation plan.

Secure your spot now so you can be positioned to earn on all subsequent orders and breakthrough with the most bankable compensation plan in the industry!

The Latest Breakthrough

What does it matter whether a network marketing company has executives with experience running a company in this industry or not?

How much confidence would you have in giving someone a rifle to hunt if it were his first time hunting?

Would you allow someone to build your home if they had never built a home before?
Would you feel ok about having someone transport your company’s inventory across the country who had never driven before?

Would you entrust your health to a doctor who did not have a medical degree or clinical experience with patients?

Neither would you want to hitch your future to a company that was being led by executives that didn’t have experience in this industry – regardless of how much success they may have had in other areas of their lives.

This is one of the great reasons you can feel great about Elur. Elur boasts an executive team that has decades of experience in the network marketing industry.

Success leaves clues and Elur’s executives have a history of success with network marketing companies. Curtis Call and Clint McKinlay were instrumental in the most successful company launch in the history of the network marketing industry. In 12 months they generated over $40 million in revenue and distributed generous commissions to their distributors.

You rest assured that Clint, Curtis and the rest of the executive team are using their experience in this industry to guide Elur to what will be this industry’s biggest breakthrough!

Elur. The latest breakthrough.

Webinars this Saturday, June 5th, 2010

It is a pleasure to be working in behalf of all of our wonderful distributors at Elur. We are so excited for the official soft launch of Elur on July 15th, 2010. We will be shipping our first 4 products: Mind, Immune, Cardio, and Multi-V.

Don’t forget our Webinars this Saturday, June 5th, 2010 where we will give an overview of the breakthroughs in the management team, the nutritional technology, and the first of its kind Linear Matrix compensation plan.

English webinar, Saturday, July 5th, 2010 at 1:00 PM EDT
Attendee: 773-945-1011, access code 588-712-353
https://www2.gotomeeting.com/register/588394042

Spanish Webinar, Saturday, July 5th, 2010 at 2:00 PM EDT
Attendee: 312-878-0211, access code 699-634-858
https://www2.gotomeeting.com/register/578352291